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Think SoLoMo or SoCoLoMo – Social Commerce, Local & Mobile – For Digital Success

Modern Servant Leader

Social Executives: 94% said C-suite social media participation enhances a brand image. The Digital Marketer: Benchmark & Trends Report 2012. Forrester Research: US Cross-channel Retail Forecast 2011 to 2016. Forrester Research: US Online Retail Hits $200 Billion. Social Media. Deloitte: The Dawn of Mobile Influence.

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How Digital Natives Are Changing B2B Purchasing

Harvard Business Review

But along with fax machines and long golf games, these features of B2B life have all but disappeared due to the astonishing change in technology over the past two decades. Bain & Company’s research on what consumers value shows how people benefit in multiple ways from digital technology.

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Why More Executives Should Consider Becoming a CHRO

Harvard Business Review

Lucia Luce Quinn is Chief People Officer at Forrester Research. Rick Jensen, who left a big job in marketing to become SVP, Chief Talent Officer at Intuit, recalled a lesson he learned in marketing: “Fall in love with the problem.” Upon arriving, she flatly refused the CEO’s offer of the CHRO role.

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Finding Your Next Big (Adjacent) Idea

Harvard Business Review

These ideas are better than your more linear, long-term product ideas, and they're easier to bring to market. We've blogged elsewhere on the topic ; let me share some more details with those who aren't reading Forrester's research. Because we think we're on to something, we're trying to get the word out.