Forrester Management Media Technology 
Rich Gee Group
JANUARY 8, 2011
home about rich our team news our fans services executive coach business coach speaking inspire media knowledge books affiliates contact Rich Gee Group 203.500.2421 Are We Experiencing A Technology Tsunami? Lately, I find as each month progresses, I am leveraging the old basics of business and office technology less and less.
Strategy Driven
AUGUST 11, 2013
This white paper discusses developments in technology, such as social media, mobile usage and cloud services and offers practical advice on how to take advantage of these upcoming trends and ensure marketers are at the forefront of multi-channel strategic marketing planning. Complimentary Resource – Social Media Best Practices.
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Strategy Driven
DECEMBER 29, 2013
How to use channels, technology, and other strategic choices to improve your customer service. Relate Articles: Complimentary Resource – Forrester Research Report: The Business Impact of Mobile Engagement. Complimentary Resource – Top 10 Social Media Truths For 2014. Read on to discover: Myths of customer service.
Harvard Business Review
JUNE 3, 2011
The questions I get from management about social applications are varied. How do you manage all this? How can we prove to management that all these social applications are paying off? Crucially, the right strategy here is not to put all the social efforts under one manager.
Harvard Business Review
NOVEMBER 8, 2016
Sales reps, according to Forrester , tend to prioritize a sales agenda over solving a customer’s problem. If organizations don’t change their outdated thinking and create effective sales models for today’s digital era, Forrester warns that 1 million B2B salespeople will lose their jobs to self-service e-commerce by 2020.
Harvard Business Review
APRIL 17, 2015
“Death of a B2B Salesman,” a new report from Forrester Research , lends urgency to the need for companies to rethink and radically transform their sales models by incorporating digital media into their processes. Contrary to what these findings — and Forrester’s prediction that “1 million U.S.
Harvard Business Review
MARCH 3, 2015
When it comes to business, we talk too much about social media and expect too little. But few have measures or even have accountable managers in place for their social media investments, and only 7% say their organizations “understand the exact value at stake from digital.” Because 90% of U.S.
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