Harvard Business Review

NOVEMBER 8, 2016

Sales reps, according to Forrester , tend to prioritize a sales agenda over solving a customer’s problem. If organizations don’t change their outdated thinking and create effective sales models for today’s digital era, Forrester warns that 1 million B2B salespeople will lose their jobs to self-service e-commerce by 2020.

B2B 19

B2B Forrester Media Content 19

Harvard Business Review

OCTOBER 26, 2011

In the last few years, most companies have realized that social media is more than just the latest fad in communicating to the under-30 demographic, and is instead a generator of real dollars and cents value for their businesses. Take customer acquisition.

Media 13

Media ROI Forrester Retail 13

Harvard Business Review

APRIL 17, 2015

“Death of a B2B Salesman,” a new report from Forrester Research , lends urgency to the need for companies to rethink and radically transform their sales models by incorporating digital media into their processes. Contrary to what these findings — and Forrester’s prediction that “1 million U.S.

B2B 8

B2B Forrester Telemarketing Media 8

Harvard Business Review

MARCH 3, 2015

When it comes to business, we talk too much about social media and expect too little. But few have measures or even have accountable managers in place for their social media investments, and only 7% say their organizations “understand the exact value at stake from digital.” Because 90% of U.S.

Media 8

Media Advertising Public Relations Forrester 8

Harvard Business Review

JUNE 9, 2011

Two things we said in the original Groundswell (2008) were (1) pick a corporate objective before implementing a social technology strategy and (2) keep an eye on this Twitter thing, it's going to be big. We do this ourselves, noting who mentions Groundswell, "Bernoff", or Forrester (my employer). For example, Dell has attracted 1.5

Forrester 15

Forrester Press Release Objective Strategy 15

Harvard Business Review

MARCH 31, 2016

Forrester Research predicted that one million B2B salespeople will become obsolete by 2020, lost to e-commerce. Buyers used the salesman’s help to evaluate what products to purchase, especially for new technologies like clocks and sewing machines. Yet the number of salespeople continued to grow. Fast forward to 2015.

B2B 8

B2B B2C Uncertainty Self-aware 8

Harvard Business Review

JULY 16, 2014

Recently I’ve been having a very hard time talking to students, executives, and business leaders about information technology. Cloud computing has accelerated this schism, because of its capacity to take the technology group out of the business of servicing other units.

CIO 11

CIO Information Technology Forrester Technology 11

Harvard Business Review

APRIL 24, 2018

Delivery method and technology matter too. To perform our analyses, we used a rich data set provided by Forrester Research. These surveys collect information on technological purchases and preferences, as well as a wide range of demographic information (such as income and education) and location.

Content 8

Content Forrester Trends Press Release 8

Harvard Business Review

JULY 17, 2014

In one instance, we worked with both Intel and Facebook to quantify how the chip maker’s social media marketing on Facebook affected consumer PC sales. Forrester Research recently published a case study describing how USAA’s new partnership between marketing, finance and analytics has helped deliver better business insights.

Finance 13

Finance Marketing P&L ROI 13

Harvard Business Review

MARCH 14, 2018

But along with fax machines and long golf games, these features of B2B life have all but disappeared due to the astonishing change in technology over the past two decades. The youngest in this cohort have a particularly strong preference for social media as a source of information.

B2B 8

B2B Schein Forrester CRM 8

Harvard Business Review

OCTOBER 5, 2011

Today it's rare to find a CEO who won't acknowledge the impact digital technology is having on their business. Part of this change is the adoption of broadband internet, smart phones, cloud computing, and social media. This post is part of the HBR Insight Center Growing the Top Line. But the bigger shift is behavioral.

Engineering 13

Engineering Forrester Software Mass Marketing 13

Harvard Business Review

MARCH 28, 2018

How technology is changing the design and delivery of care. For example, explain to them how cybercriminals use phishing attacks and new attack methods through social media to steal personal data. Health Care’s New Frontier. Sponsored by Optum. That said, it seems much lower on the priority list than it should be.

Health Care 9

Health Care Forrester Policies Tactics 9

Harvard Business Review

JANUARY 29, 2015

James McQuivey, principal analyst and vice president at Forrester, suggested that executives should sit up and pay attention to HoloLens. As an executive, you care about this because in Forrester’s Technographics survey data, there are 7.2 But the technology itself is moving faster than before. This one comes to mind.).

Forrester 8

Forrester Technology Execution Automotive 8

Harvard Business Review

MAY 14, 2018

In the field of data-driven marketing, an answer to addressing this limitation lies in blockchain technology. How Blockchain Works Here are five basic principles underlying the technology. Digital advertising is complex, because ensuring that the media that was purchased was actually delivered as it was intended, is non-trival today.

Marketing 11

Marketing Advertising Brand Hotels 11