Leading Blog

SEPTEMBER 2, 2019

M ASS MEDIA has been replaced by mass personalization through the rise of Artificial Intelligence. Buried deep within the media we consume and the apps we use, unseen forces are working behind the scenes collecting data about us to pair with AI and digital advertising to influence everything we do.

Brand 276

Brand Forrester Influence Advertising 276

Harvard Business Review

MARCH 31, 2016

Forrester Research predicted that one million B2B salespeople will become obsolete by 2020, lost to e-commerce. Buyers used the salesman’s help to evaluate what products to purchase, especially for new technologies like clocks and sewing machines. Yet the number of salespeople continued to grow. Fast forward to 2015.

B2B 8

B2B B2C Uncertainty Forrester 8

Harvard Business Review

JANUARY 29, 2015

James McQuivey, principal analyst and vice president at Forrester, suggested that executives should sit up and pay attention to HoloLens. As an executive, you care about this because in Forrester’s Technographics survey data, there are 7.2 But the technology itself is moving faster than before. This one comes to mind.).

Forrester 8

Forrester Technology Execution Automotive 8