Leading Blog

SEPTEMBER 2, 2019

M ASS MEDIA has been replaced by mass personalization through the rise of Artificial Intelligence. Buried deep within the media we consume and the apps we use, unseen forces are working behind the scenes collecting data about us to pair with AI and digital advertising to influence everything we do.

Brand 276

Brand Forrester Influence Advertising 276

Harvard Business Review

MARCH 31, 2016

Forrester Research predicted that one million B2B salespeople will become obsolete by 2020, lost to e-commerce. Over the years, innovations in distribution, media, and technology have enabled buyers to use non-sales force channels for various steps of their buying journey. Yet the number of salespeople continued to grow.

B2B 8

B2B B2C Uncertainty Self-aware 8

Harvard Business Review

AUGUST 21, 2012

But just look at media spending. For that, we have Forrester data: only about $1.5 Of course, compared to other media, email messages are dirt cheap to send. Turning Customer Intelligence Into Innovation. According to eMarketer, this year U.S. And how much are they are spending on email? MORE ON CUSTOMER INTELLIGENCE.

Marketing 16

Marketing Retail Forrester Advertising 16

Harvard Business Review

JANUARY 29, 2015

James McQuivey, principal analyst and vice president at Forrester, suggested that executives should sit up and pay attention to HoloLens. As an executive, you care about this because in Forrester’s Technographics survey data, there are 7.2 This one comes to mind.). Is there any reason for them to pay attention to HoloLens?

Forrester 8

Forrester Technology Execution Automotive 8