Harvard Business Review

JULY 17, 2014

Likewise, marketing wants to clearly quantify the impact of its long-term branding efforts while finance is more focused on macro-economic drivers of marketing performance, such as interest rates, employment levels, inflation and retail sales. Organizational Anachronisms Exposed. It’s completely reframed the conversation.”

Finance 13

Finance Marketing P&L ROI 13

Harvard Business Review

JULY 19, 2011

For instance, a major retailer prided itself on the steady, profitable growth of its music CD business over a long period of time. Indeed, Forrester Research predicts that the industry as a whole (not just the physical CD part of it) will be in slow decline for some time to come. The real story was not one of success.

Forrester 12

Forrester Download Retail Industry 12

Harvard Business Review

DECEMBER 16, 2010

Participants came from retail, financial services, packaged goods, and high tech. The panel included Jeff Levick from AOL, Cindy Jeffers from Huffington Post, Chris Stutzman from Forrester, and me. This heady event was sponsored by Arnold Worldwide, Marketing50, and Spencer Stuart. Then, and only then, determine yours.

Forrester 15

Forrester Retail Media CEO 15

Harvard Business Review

MAY 3, 2017

Lucia Luce Quinn is Chief People Officer at Forrester Research. Zabeen Hirji, CHRO at the Royal Bank of Canada (RBC), grew up in retail banking and operations management roles before moving into HR. Upon arriving, she flatly refused the CEO’s offer of the CHRO role. .”

Quinn 13

Quinn Execution CFO Forrester 13

Harvard Business Review

APRIL 26, 2011

To understand the work, first you need to understand an airport's business model: its real customer isn't travelers, but the airlines that rent the gates and terminals, much like a mall owner leases space to retailers. Kerry Bodine is a Principal Analyst at Forrester Research where she serves Customer Experience professionals.

B2B 15

B2B Airlines Travel Stage-Gate 15

Harvard Business Review

OCTOBER 26, 2011

Not only do you potentially gain many more customers, but research by Forrester , Nielsen and others shows that each one gained via social login is far more valuable than traditionally-registered users. It's not just entertainment companies or online guides, of course, that are beginning to deploy social login.

Media 13

Media ROI Forrester Retail 13

Harvard Business Review

MARCH 3, 2015

A Forrester study found that posts from top brands on Twitter and Facebook reach just 2% of their followers (note: that’s followers, not new customers) and only 0.07% of those followers actually interact with those posts. One online reviewer, Harriet Klausner, has reviewed more than 25,000 books.

Media 8

Media Advertising Public Relations Forrester 8

Harvard Business Review

JANUARY 29, 2015

James McQuivey, principal analyst and vice president at Forrester, suggested that executives should sit up and pay attention to HoloLens. As an executive, you care about this because in Forrester’s Technographics survey data, there are 7.2 Retail, travel, automotive, financial services, all of these will be obvious fits.

Forrester 8

Forrester Technology Execution Automotive 8

Harvard Business Review

APRIL 18, 2011

That may not be a good thing: as Forrester analyst Paul Hagen writes in his post analyzing the growth of "Chief Customer Officers," some observers worry it's simply the latest fad, a flavor-of-the-month management fix that will have limited long-term impact. This subject is a hot one in c-suites at the moment.

Organization 12

Organization Forrester Bottom-up Short-term 12

Harvard Business Review

APRIL 19, 2016

Forrester Research reports that online spending in India will grow to nearly $75 billion by 2020, from $12.1 Although only one-fifth of its 1.3 billion people have online access today, India has already overtaken the U.S., becoming the second largest smartphone market in the world. The evidence continues. billion in 2015.

Price 8

Price Globalization Forrester Marketing 8