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Kodak and the Brutal Difficulty of Transformation

Harvard Business Review

An ideal response involves a portfolio and pipeline of growth strategies — again, started early enough that they have time to iterate, incubate, and grow. Gilbert's HBR article with Joseph Bauer that also discusses Kodak is available here. Don't go it alone. This is hard stuff. That research is summarized here.

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How IBM, Intuit, and Rich Products Became More Customer-Centric

Harvard Business Review

Phil Gilbert , general manager of IBM Design: “In design thinking, you need to listen to the people doing the job, while in continuous delivery you don’t need to talk to users; you just monitor what they do on the web.” To the engineers, the design thinking process seemed like a return to the Waterfall method.