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Kodak’s Downfall Wasn’t About Technology

Harvard Business Review

Today, the term increasingly serves as a corporate bogeyman that warns executives of the need to stand up and respond when disruptive developments encroach on their market. Once one of the most powerful companies in the world, today the company has a market capitalization of less than $1 billion. Why did this happen?

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Three Year-End Innovation Takeaways from Asia

Harvard Business Review

Chinese companies like BYD are well positioned to lead the electrical vehicle market. And India's nation of entrepreneurs is driving change in market after market. In particular, watch for markets that historically were inhospitable to entrepreneurs. But Eastern companies and entrepreneurs are gaining traction.

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Make IT Delightful, and Other Ways to Enchant Your Employees

Harvard Business Review

In the business world, marketers use enchantment all the time. But as employees, most of us still have to put up with quaint, joyless systems for enterprise resource planning, customer relationship management, or expense reports. We often find it when we experience nature, art, or entertainment, and, of course, when we fall in love.

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How IBM, Intuit, and Rich Products Became More Customer-Centric

Harvard Business Review

This seems to be a key question on the minds of not just marketers, but company strategists these days. This intensive customer focus has increased as technology-enabled transparency and online social media accelerate an inexorable flow of market power downstream from suppliers to customers. Resource utilization accuracy has increased.

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How to Revive a Tired Network

Harvard Business Review

b Between 1920 and 1930, for example, 87 percent of Broadway shows flopped despite being attached to big names like Rogers and Hammerstein, or Gilbert and Sullivan. As any LinkedIn user knows, the fewer degrees of separation between any two people in a network, the easier it is to access the resources you need. Start a blog.

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