Competitive Advantage from the Bottom of the Pyramid
LDRLB
SEPTEMBER 12, 2013
In a world where global competition is absolute, companies are looking at new ways to gain sustained competitive advantages. Global firms have employed blue ocean strategies to cater their services and offerings to the BoP (Bottom of Pyramid). Common marketing theories from the 4Ps to the 5Cs have failed when trying to engage the BoP.
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