LDRLB

SEPTEMBER 12, 2013

In a world where global competition is absolute, companies are looking at new ways to gain sustained competitive advantages. Global firms have employed blue ocean strategies to cater their services and offerings to the BoP (Bottom of Pyramid). Common marketing theories from the 4Ps to the 5Cs have failed when trying to engage the BoP.

Competitive Advantage 154

Competitive Advantage Prahalad Blue Ocean Strategy Glocalization 154

Harvard Business Review

MARCH 29, 2013

With increasing heterogeneity in every market and global exposure just one tweet away, all brands, even local ones, must begin to think globally or suffer the consequences. By getting the glocal model right, Johnnie Walker reversed a continuing decline and more than doubled its global business in ten years.

Advertising 8

Advertising Glocalization Globalization Brand 8

Harvard Business Review

JULY 23, 2013

Despite the truth of most of these observations, "Go Crazy" is part of a global campaign originated for Coke by Ogilvy Brazil. The Coke campaign is one example of what three prominent co-authors addressed in a March HBR post titled " Great Advertising is Both Local and Global." It''s not easy to do, however.

Brand 8

Brand Globalization Advertising Storytelling 8

Harvard Business Review

MARCH 12, 2012

Increasingly, Western companies are developing products in countries like China and India, and then distributing them globally. For example, GE developed an ultra-low-cost ultrasound for rural China which is now marketed in over 100 countries. To compete, global corporations must be just as nimble innovating abroad as they are at home.

Glocalization 11

Glocalization Mass Marketing P&L Globalization 11

Harvard Business Review

JUNE 29, 2016

The impact of “social entrepreneurs” — individuals who deploy innovation and market forces to fill social needs — is growing. Lack of early-stage capital remains a top challenge to the industry’s growth, according to last month’s Global Impact Investor Network survey of 158 impact investors.

Entrepreneur 15

Entrepreneur Glocalization Survey McKinsey 15

Harvard Business Review

APRIL 16, 2012

market share of more than 80%, with Schick a distant second. But that is not the story in developing markets, where these top-of-the-line products don't fare nearly as well. So how is it that Gillette has over 50% market share in India — the world's largest shaving blade market by volume?

Innovation 13

Innovation Glocalization Supply Chain Retail 13

Harvard Business Review

JANUARY 19, 2012

Both parties are to this extent "glocal" — global and local. Marketing once specialized in advertising and packaging that was identical everywhere. How will it change various goods and services, produce categories, promotion, marketing, and so on? The local trend is evident across American culture.

Trends 13

Trends Glocalization Advertising Godin 13