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CMI Hong Kong: updates from the board

Chartered Management Institute

NOVEMBER 15, 2023

CMI Hong Kong supports Futures of Education Forum 2022 Derek Choi (fourth from left) attended the forum and the opening ceremony on behalf of CMI Hong Kong CMI Hong Kong was a supporting party for the UNESCO Hong Kong Association Global Peace Centre's Futures of Education Forum and its associated survey this year.

Webinar 98
Webinar Education Conference Industry 98
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How Story Platforms Help Global Brands Go Local

Harvard Business Review

JULY 23, 2013

Despite the truth of most of these observations, "Go Crazy" is part of a global campaign originated for Coke by Ogilvy Brazil. The Coke campaign is one example of what three prominent co-authors addressed in a March HBR post titled " Great Advertising is Both Local and Global." It''s not easy to do, however.

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Brand Globalization Advertising Storytelling 8
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