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Competitive Advantage from the Bottom of the Pyramid

LDRLB

Ajay is a technologist and business strategist who often obsesses over issues that range from the impact of technology on disruptive business models to entrepreneurship and impact investing. In a world where global competition is absolute, companies are looking at new ways to gain sustained competitive advantages.

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CMI Hong Kong: updates from the board

Chartered Management Institute

CMI Hong Kong supports Futures of Education Forum 2022 Derek Choi (fourth from left) attended the forum and the opening ceremony on behalf of CMI Hong Kong CMI Hong Kong was a supporting party for the UNESCO Hong Kong Association Global Peace Centre's Futures of Education Forum and its associated survey this year.

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The $2,000 Car

Harvard Business Review

Increasingly, Western companies are developing products in countries like China and India, and then distributing them globally. To compete, global corporations must be just as nimble innovating abroad as they are at home. Phase 2: Glocalization. and which they now sell in Europe and the U.S. The future is far from home.

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The Problem with Trend Tracking

Harvard Business Review

Both parties are to this extent "glocal" — global and local. Surely, it has something to do with new communications technology. Yes, both are listening to national and international communities of taste and practice. But now being locally responsive matters just as much and sometimes more. Somehow this changed.

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Great Advertising Is Both Local and Global

Harvard Business Review

With increasing heterogeneity in every market and global exposure just one tweet away, all brands, even local ones, must begin to think globally or suffer the consequences. By getting the glocal model right, Johnnie Walker reversed a continuing decline and more than doubled its global business in ten years.

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P&G Innovates on Razor-Thin Margins

Harvard Business Review

But the vast majority of men below the pinnacle of the social pyramid, an estimated 400 million, still shaved with double-edge razors, a century-old technology that tends to cause far more cuts and bleeding. Clearly, P&G has successfully transitioned its razor business to the third phase of global strategy: from U.S.-centric