What Zipcar Can Teach the S&P 500
Harvard Business Review
MAY 10, 2011
Consider Zipcar, whose recent IPO valued the 11-year old company at over $1 billion. For example, a decade before Apple released its iPad, Bill Gates demonstrated a tablet computer to a capacity audience of 12,000 at a big Las Vegas hotel. This post is part of Creating a Customer-Centered Organization.
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