Remove Globalization Remove Human Resources Remove Marketing Remove Price
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How are you doing on price? :: Women on Business

Women on Business

Since then, I have had more and more discussions with my clients about their pricing strategies and being squeezed in this market. Many of my customers struggle with the issues of pricing to be competitive and also maintaining a viable profit margin. By Barbara Weaver Smith I first published this discussion six months ao.

Price 133
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The Challenges of Hiring Foreign Workers in Your Business

Lead Change Blog

Give companies the ability to conduct global business—Companies that are planning to expand overseas need employees who can speak in foreign languages. The best way is to hire a foreigner who understands the market and can communicate effectively. Lack of Human Contact During the Recruitment Process.

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Why Uncontrollable Factors are Norm to Great CEOs

In the CEO Afterlife

The Conference Board suggests that the pressure of serving as the CEO of a large company in an increasingly competitive global marketplace has resulted in more voluntarily shorter tenures, implying that CEOs are leaving on their own terms after fewer years on the job. Human Resources Leadership Strategy'

CEO 260
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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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The Genius behind Toblerone | In the CEO Afterlife

In the CEO Afterlife

by John • April 18, 2011 • Branding , Marketing • 0 Comments. Here’s a rather fascinating little anecdote about a very famous global brand, Toblerone. The brand’s premium price and premium margin has generated hundreds of million profit dollars for its shareholders. Human Resources. Share it: Tweet.

CEO 204
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Clout as Strategy and Why Companies Won't Admit It | In the CEO.

In the CEO Afterlife

by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. There are all sorts of strategies in today’s business – at the top is corporate strategy, followed by a slew of functional and sub-functional strategies ranging from marketing to waste management. Delight Global Snacks Consumers.

Strategy 131
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Why is it so darn easy to say NO?

Women on Business

Being helpful comes with a price, and the price is more work. By Maribeth Kuzmeski Oftentimes, there is more risk in customer service when the answer to our concerns is “yes.” Can you help me? Will you make an exception and do this for me just this once? Could you look into this issue I’m having?