Globalization Kahneman Productivity Wilde 
Harvard Business Review
AUGUST 1, 2012
While $300 million might sound like a ridiculously large number to small business owners or entrepreneurs, leaders in many global giants consider the amount a drop in the bucket. How about new product introductions? The average actual cost? The number in parenthesis represents the number of companies in each year of the sample.).
Harvard Business Review
OCTOBER 26, 2015
A longtime company client effectively told me they wanted to transform their single high-profile global customer forum into a new product sales event. Let’s preserve at least one event where our best customers, not our newest products, are the real stars. Andrew Nguyen/HBR Staff. Let’s respect our declared values.
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