Harvard Business Review

AUGUST 21, 2018

And it’s not just low skilled, manual labor that’s at risk — “knowledge” work like operational analytics and marketing is also being taken over by sophisticated artificial intelligence algorithms. How Technology Is Reshaping Markets. So, what’s the result?

Mass Marketing 10

Mass Marketing Technology Contract Manufacturing Insurance 10

Harvard Business Review

MAY 31, 2011

companies produce the batteries required for price-competitive electric vehicles that can truly shift the market? Perhaps it is here, and not in Americans' two-car garages, where the large early market for advanced battery technology resides. The Chinese now account for 80% of this market and will soon take it global.

Incubator 13

Incubator Business Model Mass Marketing Globalization 13

Harvard Business Review

DECEMBER 30, 2016

One applications outsourcing team, for example, proposed a clever UX tweak to help optimize a global fulfillment process their company managed for its biggest client. In other words, global fulfillment needed to look, feel, and deliver more like Amazon than SAP. This realization gob-smacked the group.

Process 10

Process Competitive Advantage Outsourcing Supply Chain 10

Harvard Business Review

AUGUST 8, 2011

At its 100-year milestone, IBM shows us what it takes to outlast depression, war, and intense competition in order to remain a market leader in the midst of ongoing technological innovation. By 1955, IBM's revenues were $564 million and it led the world market in making computers. Here are several lessons worth sharing.

Customer Intimacy 14

Customer Intimacy How To Mass Marketing System 14

Harvard Business Review

OCTOBER 11, 2011

By appealing to the sympathies of young mothers toward the risk of childbirth in poor nations, Procter & Gamble's largest brand, Pampers, and its global partner, UNICEF, will soon defeat a disease that now kills a baby or its mother every nine minutes. A strong not-for-profit name benefitted both the private and public good.

Maturity 10

Maturity Mass Marketing Brand Comparison 10

Harvard Business Review

OCTOBER 19, 2017

On-demand is one, as is the “born global” approach of Netflix. This makes it easier to do what Netflix was built for: experiment with the long tail rather than go for mass-market hits. There are obvious differences between the new TV industry and the old. choose to subscribe, that is enough to justify it.

Mass Marketing 8

Mass Marketing Content Price Industry 8

Harvard Business Review

NOVEMBER 17, 2015

Meanwhile, Dr. Piech was obsessed with achieving dominant global market share, which included a larger presence in the U.S. (Volkswagen group profits come largely from the sales of Porsche and Audi, the large bulk of other sales being not that profitable.)

CFO 8

CFO Crisis Mass Marketing IPO 8

Harvard Business Review

MAY 24, 2016

Some products are truly innovative but stay walled up too long in R&D and then are released to market when they are no longer unique. Playmobil priced its play set far too low, which allowed customers to make money from it in the resale market. The luxury SUV that set a record for pre-sales. Audi predicted selling 70,000 units.

Productivity 8

Productivity Products Price Arkes 8

Harvard Business Review

MAY 15, 2012

When I first met Christensen he was certainly well known due to the 1997 publication of The Innovator's Dilemma , which won the Global Best Business Book award. But since then he has written seven mass-market books, some aimed at general audiences and some targeting specific industries such as health care and education.

Christensen 11

Christensen Succession Storytelling McKinsey 11

Harvard Business Review

FEBRUARY 14, 2012

It's not to create more jargon, it's to emphasize a point: that social is more than the stuff the marketing team deals with. Fifteen years ago, The Cluetrain Manifesto taught us that markets are conversations and that was a great starting point. Mass markets were a convenient fiction created by mass media.

Banking 15

Banking Business Model Supply Chain Mass Marketing 15

Harvard Business Review

FEBRUARY 27, 2013

In the spirit of TED 2013, here are 10 amazing TED Talks that have helped me think differently about what business can be, how to be a better leader, and how to become a better global citizen. Leading business and marketing practitioner Seth Godin imagines a world where the mass market dies, where mediocrity holds no economic value.

Godin 8

Godin Open-book Mass Marketing Creativity 8

Harvard Business Review

MARCH 8, 2012

But despite this outpouring of expertise, many organizations still find marketing in the social era ridiculously hard to do well, if at all. Perhaps marketing in the social era is that kind of problem. The funnel is a favorite of marketers because it is linear, uni-directional, and transaction-centric.

Marketing 16

Marketing Brand Mass Marketing Metrics 16

Harvard Business Review

JUNE 15, 2017

Like its American compatriot Ford Motor Company , GM’s market share in India has always been in the single digits, but recently Ford has reported rising monthly sales of 36% in India. 1 — Consistent Leadership Over Time Matters in This Market. Even more important, local firms can become global competitors.

CEO 9

CEO Long-term Short-term Mass Marketing 9

Harvard Business Review

JANUARY 25, 2016

He had no idea that the ad they’d just run to launch their latest mass-market device was so completely male-oriented. Whether it’s in recruiting materials or executive speeches, in advertising or marketing messaging, companies tend to talk in stereotypes, even if they have female-dominated marketing teams.

Company 8

Company Advertising Market Segmentation Mass Marketing 8

Harvard Business Review

MAY 30, 2014

Not Good at All Google Finally Discloses Its Diversity Record, and It’s Not Good PBS NewsHour Google released its global workforce numbers, revealing that 70% of its employees are men, a number that increases to 83% and 79% if you look only at tech jobs and leadership roles. Two percent of Google employees are black.

Short-term 8

Short-term Mass Marketing Long-term Diversity 8

Harvard Business Review

NOVEMBER 24, 2010

Umair Haque Blogs Umair Haque On: Global business , Competition , Economy Making Room for Reflection Is a Strategic Imperative 11:52 AM Wednesday November 24, 2010 | Comments () Email Tweet This Post to Facebook Share on LinkedIn Print Business is, above all, busy.

Short-term 15

Short-term Guidelines Mass Marketing Telecommunications 15

Harvard Business Review

SEPTEMBER 16, 2015

Its batteries and robotically automated swapper stations will quickly become the global standard because the patents are open to anybody, competitors will want to be part of the service from the start, and swapping will be an important new revenue source for service stations. Let me explain.

Strategy 8

Strategy Mass Marketing Franchising Early Adopters 8

Harvard Business Review

JUNE 27, 2014

As this untapped market captures global attention, it also offers marketers a chance to leapfrog the legacy of mass marketing and reinvent the field from the ground up. This shift will play out most obviously in marketing communications and advertising. This does not reflect income level.

Marketing 8

Marketing Mass Marketing Retail Market Segmentation 8

Harvard Business Review

NOVEMBER 1, 2012

Since Apple entered the mobile phone market, RIM's financial situation has deteriorated and its market capitalization has plummeted by almost 95 percent since its mid-2008 peak of more than $100 billion. The company's market share is still decreasing, but companies on death's door don't tend to report sales growth.

Mass Marketing 15

Mass Marketing Airlines Constraint System 15