Globalization, Marketing and PPM

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Ford's Impressive Sustainability Strategy

Harvard Business Review

JANUARY 19, 2011

The hybrid Prius was a legitimate business home run (2 million sold), and it helped both differentiate Toyota's brand as the market innovator and propel Toyota to unprecedented profits. It's not easy, but it can drive real innovation and new thinking, as well as build customer loyalty that maintains or grows market share. (I

Strategy

Strategy PPM Long-term Short-term

Corporations Will Never Solve Climate Change

Harvard Business Review

DECEMBER 4, 2015

The argument for the inclusion of the business community went like this: corporations have the combination of skills, resources, motivation, and agility to implement changes on a global scale. Now we are left nearly empty-handed, with no meaningful regulation of greenhouse gas emissions, and no market-based mechanisms to control them, either.

PPM

PPM Policies Engineering Airlines

Leadership Digital

Ford's Impressive Sustainability Strategy

Corporations Will Never Solve Climate Change

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