Glocalization Innovation Marketing Trends 
Harvard Business Review
JANUARY 19, 2012
I'm teaching a course this January on how to read cultural trends ( CMS.S62 in the nomenclature of MIT). Nancy Keates wrote an article in the Wall Street Journal that appears to point to a trend in the world of American culture, consumers, and commerce. Let's call it a trend." Keates certainly believes there's a trend here.
Harvard Business Review
JUNE 29, 2016
The impact of “social entrepreneurs” — individuals who deploy innovation and market forces to fill social needs — is growing. Just as entrepreneurs of all kinds need to anticipate consumer trends and product development, they also need to stay ahead of their hiring needs. Vincent Tsui for HBR.
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