CMI Hong Kong: updates from the board
Chartered Management Institute
NOVEMBER 15, 2023
We look forward to more collaborations with different organisations and insightful engagement events in the new year!
98 
How Story Platforms Help Global Brands Go Local
Harvard Business Review
JULY 23, 2013
One solution to this tension is to pursue what we call glocal advertising strategy — locally adapting a universally embraced core idea that will resonate in any market anywhere in the world.". They need to represent every part of the company that touches the brand — sales, operations, distribution, customer service and so on.
Let's personalize your content