Harvard Business Review

JANUARY 19, 2012

I'm teaching a course this January on how to read cultural trends ( CMS.S62 in the nomenclature of MIT). Nancy Keates wrote an article in the Wall Street Journal that appears to point to a trend in the world of American culture, consumers, and commerce. Let's call it a trend." Keates certainly believes there's a trend here.

Trends 13

Trends Glocalization Advertising Godin 13

Chartered Management Institute

NOVEMBER 15, 2023

Other key events we hosted included an in-person networking event with the HKU SPACE GMBA students and alumni, and four webinars on different topics: “Future Leadership in the Fourth Industrial Revolution”, “Deep Dives into STEM and Finance” as well as “Skills for New Employment Landscape” with the UNESCO HK Glocal Peace Centre.

Webinar 98

Webinar Education Conference Industry 98

Harvard Business Review

JUNE 29, 2016

Just as entrepreneurs of all kinds need to anticipate consumer trends and product development, they also need to stay ahead of their hiring needs. Instead, they have to build on their own strengths, selling candidates on the complete employee value proposition — especially the mission and vision for the organization. Fair enough.

Entrepreneur 15

Entrepreneur Glocalization Survey McKinsey 15

Harvard Business Review

JULY 23, 2013

One solution to this tension is to pursue what we call glocal advertising strategy — locally adapting a universally embraced core idea that will resonate in any market anywhere in the world.". Coke rolled out the "Go Crazy" campaign in numerous locales, including South America, Africa, the Middle East and the UK.

Brand 8

Brand Globalization Advertising Storytelling 8