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The Holy Grail of Content Marketing – and When to Recommend It

Strategy Driven

With much of the business world abuzz about content marketing, smart marketers are taking stock of opportunities for their clients to use the power of story to convey a message and build stronger brands. Conspicuously absent from most content strategies, however, is the granddaddy of all content marketing: writing a book.

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How a Sales Manager Can Think Like a Leader

Strategy Driven

The irony for sales managers is that a constant push to reach a sales number can keep them and their teams so focused on end goals that they miss opportunities to identify problems with skills and processes and improve future results. About the Author. Kevin is President of TopLine Leadership, Inc. ,

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It's About What Matters

Persuasive Powerhouse

When this happens they aren’t motivated to update their headshots, create video marketing or present themselves as speakers. What makes time management difficult is that I might have a “to do” list together and a goal for that day, but depending on the needs of our customers I might not even touch that list.

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How the U.S. Marines Encourage Service-Based Leadership

Harvard Business Review

Greenleaf first introduced the concept of servant leadership to businesses in the mid-1900s. Communicating proactively, demonstrating empathy, and getting involved in team members’ goals can’t be delegated to HR. Being of service to your employees is a process, not an event.