In the CEO Afterlife

JULY 17, 2011

If your company has both a mission and a vision, a sentence for each is all you need. This becomes your guide for defining the strategies necessary to achieving the goals. A company with differentiated branded consumables would likely measure market share, brand awareness, brand image, and margin development. Human Resources.

Strategic Planning 100

Strategic Planning CEO Planning Real Estate 100

Chart Your Course

AUGUST 14, 2012

People have a basic human need to feel appreciated. Recognition programs help meet that need as well as generate behavior in alignment with organizational goals and standards. It should go without saying, but if you have a great place to work, you do not need to worry about headhunters plucking away your best employees.

Newsletter 165

Newsletter Insurance Class Workshop 165

In the CEO Afterlife

AUGUST 23, 2011

well, I think it is still a good idea to plan for it by redfining our goals with spiritualistic intent. Human Resources. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. link] #branding #marketing #advertising #design Follow Me on Twitter. Leadership.

Crisis 100

Crisis CEO Brand Apparel 100

Strategy Driven

MAY 25, 2011

Feeling safe is a primal human need. When that need isn’t met, our natural response is to focus energy toward a showdown with the perceived threat. And that response is hidden inside ‘business’ behaviors – sandbagging quotas, hedging on stretch goals, and avoiding accountability or commitment.

Company 62

Company Venture Capitalist Film Reputation 62

In the CEO Afterlife

JUNE 19, 2011

A Boomer’s Advice to Marketers: Go Ahead, Make My Day. by John • June 19, 2011 • Life , Marketing , Strategy • 1 Comment. Today, we represent a marvelous marketing opportunity. Aha,” say the savvy marketers. The world’s best marketers are on to us. Human Resources. In the CEO Afterlife.

Advice 147

Advice Marketing Marketing Strategy Brand 147

Strategy Driven

MAY 25, 2011

Feeling safe is a primal human need. When that need isn’t met, our natural response is to focus energy toward a showdown with the perceived threat. And that response is hidden inside ‘business’ behaviors – sandbagging quotas, hedging on stretch goals, and avoiding accountability or commitment.

Company 50

Company Venture Capitalist Film Reputation 50

Harvard Business Review

JANUARY 9, 2013

A new wave of entrepreneurs have created innovations that address pressing human needs: a hand-powered solar lamp that reduces a family's dependence on dangerously flammable oil for adequate light; a network of neighborhood-based grocery stores that sell fresh produce; a low-cost infant warmer for vulnerable babies in developing countries.

Venture Capitalist 8

Venture Capitalist Entrepreneur Business Model Human Needs 8

Harvard Business Review

MAY 9, 2017

Tom Stillwell , CEO of the Clio Award–winning marketing agency Midnight Oil , explains: “Creativity can be very expensive if you aren’t careful. Here are a few guidelines for bringing out your team’s creative best. Define creativity for your organization without making it a formula.

Creativity 10

Creativity How To Brainstorming Video 10

ExactHire - Leadership

OCTOBER 13, 2021

In 2021, as the pandemic continues, and the Great Resignation upends the labor market , and the reckoning with the country’s decades-long skills gap arrives, companies are pulling out all the stops to fill positions with the best talent possible. We all have a basic human need to feel like we are doing something meaningful.

Brand 52

Brand Storytelling Strategy Diversity 52

In the CEO Afterlife

JUNE 6, 2011

by John • June 6, 2011 • Leadership , Marketing , Strategy • 2 Comments. Al thinks the stock market is pressuring the company for more top-line growth. Market share doubled, and the company went on to enjoy 15 uninterrupted years of earnings growth. Human Resources. His success is an understatement.

Ries 122

Ries Brand Hammer Marketing Strategy 122

In the CEO Afterlife

JUNE 13, 2011

Every employee knew the purpose and they worked hard as a team to reach the goal. Human Resources. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. link] #branding #marketing #advertising #design Follow Me on Twitter. Search My Site. Leadership.

Mission Statement 209

Mission Statement CEO Human Resources Brand 209

Harvard Business Review

JULY 21, 2014

A marketing revolution is under way and nowhere is that more visible than in the CMO’s transforming role. In this edited interview, Weed describes a new breed of marketing organization, and the CMO’s increasingly strategic role. Sustainable growth is consumer-demand led growth, and that’s the day job of marketers.

Marketing 10

Marketing Brand Mission Statement Marketing Strategy 10

ExactHire - Leadership

OCTOBER 13, 2021

In 2021, as the pandemic continues, and the Great Resignation upends the labor market , and the reckoning with the country’s decades-long skills gap arrives, companies are pulling out all the stops to fill positions with the best talent possible. We all have a basic human need to feel like we are doing something meaningful.

Brand 52

Brand Storytelling Strategy Diversity 52

Harvard Business Review

AUGUST 13, 2018

What can firms do better than markets? While there has been a lot of discussion about “what’s left for humans?” This “one step back, two steps forward” logic manifests itself in many ways — risky R&D projects, pursuing sustainability goals, paying above-market wages to improve loyalty, and so on.

Company 9

Company Long-term Short-term Technology 9

Harvard Business Review

APRIL 22, 2013

The blunt reality is that to avoid catastrophic climate change, humanity needs to essentially eliminate all emissions. Rather than reducing our pollution by 20%, 50% or even 80%, we''ll need to, as the wonks day, "zero out" our emissions. The second is how fast we''re having the need to act forced upon us.

Sharpe 8

Sharpe Technology System Business Model 8

In the CEO Afterlife

APRIL 10, 2011

Check their market cap and reputation for innovation. A ‘grey-hair’ told me the way to achieve my goal was to start in the sales department. Less than two years and I was in marketing. Human Resources. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches.

CEO 170

CEO Advice Company Competitive Advantage 170

In the CEO Afterlife

FEBRUARY 10, 2011

by John • February 10, 2011 • Branding , Marketing , Writing • 3 Comments. Today, ‘the branding of you’ is helping people meet their personal goals. Non-fiction writers require a ‘platform’, a means of marketing to an audience. Human Resources. Tags: Marketing , Personal Branding , Writing.

Brand 100

Brand CEO Open-book Magazine 100