Harvard Business Review

NOVEMBER 9, 2012

But today, acquiring and interpreting customer data inherently must involve both the marketing and IT departments. In fact, recent research [PDF] conducted by the CMO Council, suggests that this process should start with the Chief Marketing Officer (CMO) and the Chief Information Officer (CIO).

CIO 8

CIO Chief Information Officer Norton Technology 8

Harvard Business Review

OCTOBER 23, 2013

The most motivated and productive people I’ve seen recently work in an older company on the American East Coast deploying innovative technology products to transform a traditional industry. As my HBS colleague Michael Norton shows in his book Happy Money , giving to others boosts happiness. Managing people Motivation'

Motivation 9

Motivation IPO Norton Open-book 9

Harvard Business Review

DECEMBER 24, 2013

Say goodbye to the glory of the “giant check” ceremony, the requisite Toys for Tots drop box, and the depressing ASPCA commercials: The ways corporations, marketers, and individual donors are approaching charitable giving is starting to change dramatically — for the better and worse.

Norton 8

Norton Retail Innovation Motivation 8

Harvard Business Review

DECEMBER 13, 2017

Performing market assessments. Relationship management is also vital in successful negotiation, resolving conflicts and working with others toward a shared goal which is especially challenging when a PM is tasked with balancing the needs of customers, resource-constrained engineering teams, and the company’s revenue goals.

Productivity 8

Productivity Products Core Competence Management 8