Goal Innovation Marketing Telecommunications 
Harvard Business Review
OCTOBER 30, 2014
Nowhere else in the executive suite of a typical corporation are two functions as closely intertwined as sales and marketing. Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones.
Harvard Business Review
JULY 22, 2015
Enrollment in learning programs has surged over the last few years to generate a global executive education market of over $70 billion a year. People are also being asked by their bosses or HR to attend conferences, read case studies, watch videos, and try their hand at simulations, all with the goal of picking up new ideas and techniques.
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Harvard Business Review
JANUARY 16, 2013
A lot of companies congratulate themselves on having a "social media presence" — by which they mean a Twitter following and Facebook likes and a marketing plan that uses social networks. But some 70% of the extra profit to be made through social technologies has nothing to do with marketing. But that's a good thing.
Harvard Business Review
SEPTEMBER 19, 2011
We had it all — strong capital markets, rich natural resources, unparalleled higher education, and geographic separation from two devastating wars. Although well-intentioned, these programs often have the unintended consequences of benefiting the wrong businesses, favoring sub-optimal technology, and creating market distortion.
Harvard Business Review
OCTOBER 10, 2014
It was the summer of 2000 and the company had quickly lost $85 billion in market capitalization. This was a top priority in my first year as P&G’s chief executive, after setting goals but ahead of strategy.” Procter & Gamble provides another example. Newly minted CEO A.G. Lafley was thrust into the spotlight. billion to $11.7
Harvard Business Review
NOVEMBER 23, 2010
Yes, they are closer to the business and should know better what they need to do so they can meet their business goals. Yes, they are closer to the business and should know better what they need to do so they can meet their business goals. Moreover, almost everybody in a company has certain opinions about how to do HR.
Harvard Business Review
MAY 16, 2011
True collaboration always has open-ended elements — ranging from precisely how new innovations will be implemented, to how products will fare in the market, and even to what priorities partners will pursue in the face of changes in the environment. Google uses a different approach to working with multiple external parties.
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