N2Growth Blog

JANUARY 16, 2011

While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric. It is simply a more intelligent approach to consistently manage brand exposure than it is to let your brand run wild and then attempt to triage overexposure.

Brand 325

Brand Brand Management Blog Media 325

Strategy Driven

NOVEMBER 9, 2011

The Zigzag Principle : The Goal Setting Strategy that will Revolutionize Your Business and Your Life by Rich Christiansen Have you ever set your sights on the top of a mountain and then started your ascent by heading straight through the trees and up the sheer cliffs? Replicating your successes to bring your product to the masses.

Project 50

Project Wilde Entrepreneur Goal 50

Harvard Business Review

DECEMBER 17, 2014

How much does your company need to invest in innovation? That could be any number of metrics — revenues, profits, total return to shareholders, or some combination — but for purposes of this discussion we’ll focus on revenues.). Growth strategy Innovation' Setting the growth target.

Innovation 9

Innovation Company Venture Capitalist Business Model 9

Harvard Business Review

SEPTEMBER 8, 2011

It can spur creativity and accelerate actions designed to meet important goals. It's the basis for their goals. Once compensation depends on improving a particular score, people tend to focus on the metric rather than on what it tells you about what customers want or need. Done right, it can reinforce a company's values.

Incentives 14

Incentives Metrics Sample Survey 14

Harvard Business Review

MAY 12, 2015

She described ethnographic field research where, armed with cameras, Vans leadership hit the road to observe customers out in the wild. This key insight launched a campaign targeting this demographic that has, so far, more than doubled projected goals for the category. What they discovered was a desire to be original. It resonated.

Leadership Styles 8

Leadership Styles Leadership Brand Audience 8

Harvard Business Review

MAY 16, 2013

For millennia people have run by feel, an "art of combining our breath and mind and muscles into fluid self-propulsion over wild terrain," says Christopher McDougall in his anthropological study of the topic. Now we can lace up a pair of "smart" sneakers and instantly shift from running by feel to running by metrics.

Taylorism 8

Taylorism Taylor Wireless Early Adopters 8

Harvard Business Review

DECEMBER 20, 2011

Increased demand for transparency and its close partners, (a) the quest to define and develop useful sustainability metrics and (b) the growing sustainability data explosion. The goal: to reduce negative environmental and social impacts of the $1.4 The greening of the supply chain. Big organizations keep asking more of their suppliers.

Supply Chain 15

Supply Chain Apparel P&L Long-term 15