Terry Starbucker
NOVEMBER 20, 2016
Setting the right targets and goals over the short and long terms is a fine art that requires a delicate blend of unbridled optimism and cold-eyed realism, sometimes bordering on schizophrenia. (I’ve 3) Dream and Goal set realistically in a 12-24 month window, and, this is very important: If you hit them, raise the bar quickly.
Terry Starbucker
JULY 6, 2014
We also developed specific color coding for the results, based on performance relative to our goals for each metric. If the number was green, it was ahead of the goal. If it was yellow, it was within a certain range of the goal. If it was red, it was well below goal, and needed immediate attention. Roboto”.
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Terry Starbucker
MAY 21, 2017
The marketing department created a little “gift” for each employee that represented each of the values – things like coffee mugs, mouse pads, and wristbands. Maybe all wasn’t lost to the marketing holding pattern after all. I had a goal in mind. “I It slipped very nicely onto my wrist. It was time to call an audible.
Terry Starbucker
JANUARY 24, 2010
] Tweet This Post Tagged as: Leadership , Social Media { 10 comments… read them below or add one } Brandon Cox January 24, 2010 at 10:21 pm It’s funny to me how boardrooms are now addressing a subject that grassroots marketers and small business owners have adopted ahead of time. Two points I would add. But it’s a step.
Terry Starbucker
OCTOBER 21, 2010
It is part of the overall marketing and advertising plan. They are tactics that fit into a strategy, which fits into a bigger picture of the goals we’re trying to achieve as a company. It is the way people are now communicating with eachother and the way business’ are marketing. I will add one of my own here.
Terry Starbucker
AUGUST 8, 2010
I’ve written that the “secret of life&# is never growing up, and indeed, that child’s sense of wonder is an element of idea generation that just HAS to be there if an organization is going to swing for the fences with big changes, or to go after those “BHAGs&# (big, hairy and audacious goals).
Terry Starbucker
JANUARY 3, 2010
Synthesize Goals – Now that you’ve studied the business/project plan (see above), you need to reduce it to “bite sized&# pieces so it can be effectively communicated throughout the organization. Ak January 5, 2010 at 1:38 pm Thank you Terry. Fantastic post.
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