Find an underserved market niche and modify your product/services to fill their need. Diversifying invites serendipity and makes your company more resilient to unexpected changes in a market. Perhaps you translate all of your marketing materials into Russian to serve the local Ukrainian community. Keep reinventing yourself.

Your mind is racing with clever promotional schemes and innovative marketing ideas to attract new customers in the coming year. If they are content to perform the minimum daily requirement, fly beneath your radar and avoid being fired until they land a better job, no amount you spend on marketing and branding will move you forward.