Tanveer Naseer

JANUARY 12, 2016

When organizations were hidden behind opaque operational fronts and top-down, one-way marketing, a leader was expected to play the role of an omnipotent god. Marketing became part of a broader, social media dialogue taking place between a brand and its customers. Without it all social media marketing efforts are doomed to fail.

Organization 100

Organization Leadership Media Marketing Mix 100

Strategy Driven

NOVEMBER 29, 2010

If you’re using the same old marketing strategies today because they brought in business in years past, you’re in danger of being pummeled by your competition. you have to get their attention, and that means your typical tried-and-true marketing tactics aren’t going to cut it anymore. Do what works!

Wilde 62

Wilde Tactics Advertising Brand 62

Deming Institute

FEBRUARY 15, 2016

Marketing mix. 6 Sigma Statistical tools to analyze Market data BCG matrix. 4) End the practice of awarding business on price alone. 10) Eliminate numerical goals for the workforce. Customers. 1) Create constancy of purpose. Voice of the customer. Lean startup MVP. Processes. Suppliers and Partners. Just in time.

Deming 28

Deming SWOT Root Cause Analysis TRIZ 28

Strategy Driven

DECEMBER 6, 2010

gives you the tools to take an eclectic approach to your marketing, and pick the best, most wildly successful marketing methods – traditional, online, or both — to win at achieving your marketing goals. Combine social media with traditional marketing techniques for breakthrough results! Do what works!

Wilde 50

Wilde Real Estate Discount Advertising 50

Harvard Business Review

MARCH 18, 2013

The creation of a successful advertising or marketing campaign requires a tricky formula. Read on for their answers: Christa Carone - Chief Marketing Officer, Xerox Corporation. The challenge we're seeing is that "paid" is no longer the hero in the marketing mix. Therein lies the tension.

Advertising 8

Advertising Marketing Storytelling Brand 8

Harvard Business Review

AUGUST 14, 2012

You need to reflect on your business situation and goals and consider only the initiatives that will offer the highest impact. Marketing mix portfolio modeling. Loyalty and lifetime value-based pricing. For example, customer data and analysis can help you to acquire new customers, or help keep old ones.

Objective 11

Objective Attrition Workshop Retail 11