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The Rainmaker 'Fab Five' Blog Picks of the Week

Sales Wolf Blog

 He is struggling to understand why it is that HR is not considered a core function of a an organization like sales, marketing, or operations when it is afforded the opportunity to "direct, deliver, and develop" the employee talent necessary for the company to achieve its goals.

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Two Things to Remember as You Change the World

Persuasive Powerhouse

In this world I’ve learned that there are very few quick fixes, despite what you might hear from marketers. Perseverance is the act of persisting despite forces that keep you from achieving your goal. Patience and perseverance. You must have both. Together, and at the same time.

Greenleaf 214
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Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

Harvard Business Review

That’s because the “loyalty era” of marketing, as we’ve known it, is waning. market alone, companies are losing $1 trillion in annual revenues to their competitors because they are not consistently relevant enough. Maslow sought to map the psychological needs of humans and their motivations.

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Author Interview: “The 8 Essential Skills for Supervisors and.

Persuasive Powerhouse

and Gretchen Johnson of Virtual Wordplay Marketing Communications for a few years, a caring and supportive group of individuals who have helped each other without reservation to be successful in business and in life. He was, and still is, my Myers-Briggs Type Indicator mentor as I was learning my way around that instrument.

Skills 181
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It's About What Matters

Persuasive Powerhouse

When this happens they aren’t motivated to update their headshots, create video marketing or present themselves as speakers. What makes time management difficult is that I might have a “to do” list together and a goal for that day, but depending on the needs of our customers I might not even touch that list.

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Are We Responsible for Bad Leadership?

Persuasive Powerhouse

We may be snowed by the public relations machine that “markets” a poor leader. In the public arena, we vote for our leaders (this may provide the most obvious connection to our responsibility for bad leadership): In this case, we might ignore bad past behavior before we cast our vote. We might simply vote without doing our homework first.

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Beware of Innovations from Daily-Deal Sites

Harvard Business Review

LevelUp , which launched in early March, offers a sequence of increasingly better offers from the same merchant to repeat customers — the goal being to make repeat purchasers out of daily-deal customers, who typically buy just once. Startups with new twists on the daily-deal model continue to emerge almost weekly. Mackey, Jr.