Harvard Business Review

NOVEMBER 9, 2012

But today, acquiring and interpreting customer data inherently must involve both the marketing and IT departments. In fact, recent research [PDF] conducted by the CMO Council, suggests that this process should start with the Chief Marketing Officer (CMO) and the Chief Information Officer (CIO).

CIO 8

CIO Chief Information Officer Norton Technology 8

Harvard Business Review

DECEMBER 13, 2017

Feature prioritization and roadmap planning. Performing market assessments. Managing tight deadlines, revenue targets, market demands, prioritization conflicts, and resource constraints all at once is not for the faint of heart. So, what should you consider if you’re thinking of pursuing a PM role? Running design sprints.

Productivity 8

Productivity Products Core Competence Management 8

Harvard Business Review

JUNE 24, 2011

Look at headlining comics Jim Norton and Robert Kelly. But it sets the stage for an unattainable goal for the younger bankers, which leads to cutting corners and not being honest. Their material gives the Latino and Pan-Indian markets a voice of pride. Brutal honesty. How does this trait manifest in the comedy world?

Banking 13

Banking Norton Audience Learning-by-Doing 13

Harvard Business Review

DECEMBER 24, 2013

Say goodbye to the glory of the “giant check” ceremony, the requisite Toys for Tots drop box, and the depressing ASPCA commercials: The ways corporations, marketers, and individual donors are approaching charitable giving is starting to change dramatically — for the better and worse. It’s very subtle.

Norton 9

Norton Retail Innovation Motivation 9

Harvard Business Review

AUGUST 24, 2017

” The experience might, for instance, “cause you to lose your train of thought” or “suppress what you originally planned to communicate.” ” The goal, Nawaz says, is to “think about your audience” and “what’s in it for them.”

How To 14

How To Follow-up Norton Case Study 14