Remove Goal Remove Marketing Remove Porter Remove Short-term
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Shared Value vs. Don't Be Evil

Harvard Business Review

Michael Porter and Mark Kramer's article in January's HBR tries to advance our world's shared values by arguing that doing right is the best long-term business strategy. But first, let's praise Porter and Kramer. Their article puts Porter's reputational weight behind an idea that in itself has, well, shared value.

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Is the Next Karl Marx a Management Consultant?

Harvard Business Review

The new ideology would not see markets as an end in themselves; instead, it would value global trade and investment to the extent that they contributed to a flourishing middle class, not just to greater aggregate national wealth. And in that he sounds a lot like Michael Porter, Dominic Barton, Rosabeth Moss Kanter, etc.

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Your Digital Strategy Shouldn’t Be About Attention

Harvard Business Review

The painful truth is: attention itself isn’t worth as much as today’s marketers, boardrooms, and beancounters think. Institutions and leaders, obedient students of modern marketing, obsessively ask, “How do we get people to be loyal to us?” Make the terms and conditions impossible to understand!

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Getting Real About Health Care Value

Harvard Business Review

What seems special about the term is that, seemingly simple, it is actually complex and subtle. As Thomas Lee noted in the New England Journal of Medicine, “no one can oppose this goal and expect long-term success.”. Michael Porter has defined value as “health outcomes achieved per dollar spent.”

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Doing the Right Thing or Making a Profit - Which Comes First?

Harvard Business Review

Harvard Business School professors Michael Porter and Rosabeth Moss Kanter are among those who have asserted that companies should care about their impact on employees, communities, and the planet as they pursue profit. He came to realize that why is an essential part of the equation for long-term success and impact.

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Corporate Reporting Needs a Reboot

Harvard Business Review

There is a clamor of voices demanding the rebooting of capitalism, from academics (such as Michael Porter) and politicians (like Al Gore) to investors (such as CalPERS) and Occupy''s street activists. Investors, meanwhile, compensate for the lack of knowledge about issues central to longer term value by pricing in a risk premium.

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Avoid the Deadly Temptations that Derail Innovators

Harvard Business Review

Recently I''ve advised entrepreneurs and innovators about a different, seemingly better, dilemma: pop-up opportunities that look like short cuts to success. In its first year, the venture landed two almost-committed pilot sites and a prospect pipeline for a multi-billion-dollar market. professional organizations. Control your identity.