Tanveer Naseer

JULY 14, 2015

Working in and living in alignment is difficult because alignment requires you to make decisions and take actions that are in agreement with many goals, ideas and beliefs, some of which may be in conflict. In fact, leaders leave companies when their personal values clash with the corporate values.

Leadership 100

Leadership Armstrong Learning-by-Doing Definition 100

Harvard Business Review

NOVEMBER 25, 2013

Marketing is in the midst of an ROI revolution. The arrival of advanced analytics and plentiful data have allowed marketers to demonstrate return on investment with a degree of precision that’s never been possible before. To date, however, the reality of marketing analytics has fallen short of the promise.

CFO 8

CFO Short-term Long-term Benchmarking 8

Harvard Business Review

SEPTEMBER 13, 2017

We found that sustainable and deforestation-free practices created significant financial benefits for all players in the industry’s value chain. Specifically, our analysis found that the net benefits to ranchers ranged from $18 million to $34 million (12% to 23% of revenues) in net present value projected over 10 years.

Supply Chain 8

Supply Chain Net Present Value Retail Cost of Capital 8

Harvard Business Review

OCTOBER 3, 2011

First, he or she needs to internalize the true meaning of creating shareholder value. Second, he or she needs to understand how capital markets work. Creating Shareholder Value. Critics imply that managing for shareholder value is all about maximizing the short-term stock price. Understanding Capital Markets.

Short-term 12

Short-term Long-term Price CEO 12

Harvard Business Review

NOVEMBER 7, 2011

But instead of trusting our "educated gut" and making the bet, we used traditional market research to ask customers in those segments what they thought about the idea right now! And using net-present-value estimates for "beginning" ideas is nuts. We say, "The Higher the Goal, the Higher the Role."

CEO 11

CEO Net Present Value Banking Metrics 11

Harvard Business Review

AUGUST 21, 2015

In fact, determining price is one of the toughest things a marketer has to do, in large part because it has such a big impact on the company’s bottom line. “The higher the absolute value of the number, the more sensitive customers are to price changes,” explains Avery. What is price elasticity?

Price 8

Price Debt to Equity Ratio Marketing Net Present Value 8

Harvard Business Review

JUNE 22, 2015

Marketers often have to make the call on whether a certain marketing investment is worth the cost. Can you justify the price tag of the ad you want to buy or the marketing campaign you’re hoping to launch next quarter? What is breakeven quantity (BEQ)? ” The company sells each pair of flip flops for $24.00.

Payback Period 8

Payback Period Fixed Costs Analysis Price 8