Harvard Business Review

JANUARY 2, 2018

Yet the CMO Survey reveals that nearly half of marketers are unable to show the impact of their social media investments. Marketers take a channel such as Facebook, Twitter, or LinkedIn, and then set goals for raising their numbers of likes, comments, and shares. ” That’s a tactic, not a clear goal.

Media 13

Media Company ROI Business Objectives 13

Harvard Business Review

MAY 26, 2015

The goal of Garner’s experiments was to see what was necessary to generate compliance in completing surveys—which are often quite lengthy and tedious—by fellow professors at the university, using only interoffice mail as the conduit of communication. Group 3: 36% of the professors returned the survey.

Compliance 8

Compliance Letter Survey Wilde 8

Harvard Business Review

SEPTEMBER 8, 2011

It can spur creativity and accelerate actions designed to meet important goals. Enterprise Rent-A-Car , for instance, defines its Enterprise Service Quality index , or ESQi, as the percentage of customers who check the top box in a survey, indicating that they were completely satisfied with their rental. It's the basis for their goals.

Incentives 14

Incentives Metrics Sample Survey 14

Harvard Business Review

MARCH 31, 2016

According to a survey of 7,600 employers about their attitudes and practices concerning compensation, the number of companies that offer bonuses or other forms of pay for performance has increased by 6% over the last two years. Be sure the data is current, as talent markets for competitive jobs can fluctuate wildly in just a few months.

Metrics 8

Metrics Price Policies Software 8

Harvard Business Review

MAY 13, 2014

The ING division of CapitalOne has one such application, called CompareMe, that promises to increase retirement savings rates by drawing on survey data to compare your rate to that of people with similar incomes, and to the average in your state. Putnam Investments has developed a “How Do I Compare?” feature for its 401K clients.

Discount 11

Discount Energy Motivation Wilde 11

Harvard Business Review

MAY 24, 2016

Between 65% and 75% miss their revenue or profit goals, depending on whose research you look at. A survey we conducted in 2014 found 80% of 1,600 companies in more than 40 countries didn’t have such discussions with customers before bringing a new product to market. The odds are stacked against new products or services.

Productivity 8

Productivity Products Price Arkes 8

Harvard Business Review

SEPTEMBER 22, 2011

People who respond to your surveys probably differ in important ways from those who don't. Your customer metrics must correlate with financial and strategic goals. But before you make such a move, help yourself avoid the pitfalls and risks described in my earlier post by meeting five preconditions: 1. Don't do that!

Incentives 10

Incentives Sample Customer Loyalty Metrics 10

Eric Jacobson

AUGUST 22, 2010

Ask for wild ideas. "Great Places To Work" Employee Perks New Book Shows You How To Set A Goal And Then Reac. ► November (10) Read "The Seven Arts Of Change" 4 Quick Tips For How To Lead More Effectively 5 Reasons To Do An Employee Survey Give Positive Feedback. Don't Praise.

Tips 62

Tips Brainstorming Mentor Mission Statement 62

Harvard Business Review

MARCH 23, 2016

Big corporations seem to have it especially hard: according to an Accenture survey , only 15% of college students who graduated in 2015 said they would prefer to work for a large company. And yet in the Accenture survey mentioned above, what the class of 2015 most wants in a job is interesting, challenging work.

Company 8

Company McKinsey Survey COO 8

ExactHire - Leadership

FEBRUARY 24, 2022

You can increase engagement and reduce turnover by supporting your employees’ career development goals. Employee surveys, accident reports, customer feedback and other tools can help you determine if the problem is specific to an employee, a manager or the entire team. Without a doubt, a career in human resources can be a wild ride.

Tips 52

Tips Human Resources Software Training 52

Harvard Business Review

FEBRUARY 10, 2016

That may not have ever been the real goal. While survey after survey suggests consumers have growing concerns about the private use of personal information, their behavior regularly betrays their stated preferences. Many of the EU’s member states perform the same kinds of surveillance on their own citizens that the U.S.

Safe Harbor 8

Safe Harbor Bureaucracy Information Directory 8

Harvard Business Review

NOVEMBER 24, 2010

Most of us spend most of our time chasing the immediate reward, the short-run "objective," the near-term "goal — in short, the expedient and the convenient. Or is there a bigger, more resonant, and fundamentally worthier goal we could — and should — be pursuing, like ensuring no human being goes thirsty?"

Short-term 15

Short-term Guidelines Mass Marketing Telecommunications 15

Harvard Business Review

NOVEMBER 24, 2010

Most of us spend most of our time chasing the immediate reward, the short-run "objective," the near-term "goal — in short, the expedient and the convenient. Or is there a bigger, more resonant, and fundamentally worthier goal we could — and should — be pursuing, like ensuring no human being goes thirsty?".

Short-term 15

Short-term Mass Marketing Marketing Mix Taylorism 15

Harvard Business Review

AUGUST 17, 2015

Product and package designers can see how people open, store, and use their purchases “in the wild.” With that goal in mind, the greeting card and media company equipped members of its long-established online consumer communities of women advisers with a simple ethnography app, which they used to conduct a variety of projects.

Document 8

Document Marketing Learning-by-Doing Travel 8

Harvard Business Review

OCTOBER 1, 2018

Over the last three years, in our research on human motivation, we have analyzed the practices of engineers across over 500 different organizations using a combination of survey-based and experimental approaches. The goal of the pod is to drive collaboration. Engineering and Product functions actually have different goals from the top.

Agility 8

Agility Engineering Software How To 8