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Is There a CEO Afterlife? | In the CEO Afterlife

In the CEO Afterlife

AUGUST 7, 2011

by John • August 7, 2011 • Human Resources , Leadership , Life • 0 Comments. Warren Staley (Cargill) supports Habitat for Humanity with a hammer, a saw and a wallet. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. In the CEO Afterlife.

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The Tragic Fall from Specialist to Generalist: Starbucks, the Latest.

In the CEO Afterlife

JUNE 6, 2011

by John • June 6, 2011 • Leadership , Marketing , Strategy • 2 Comments. Last week, legendary brand positioning expert Al Ries weighed in on Starbucks reported desire to move away from its powerful ‘specialist’ strategy. Al thinks the stock market is pressuring the company for more top-line growth.

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