In the CEO Afterlife

SEPTEMBER 3, 2012

When I was a CEO, I managed to squirrel away a “rainy day” fund for nasty business blips. I think there is a case to be made when a campaign isn’t working – it is better to stop that advertising, stop putting good media money into bad creative and start working on something better. At best, they are managers.

Short-term 232

Short-term Long-term Advertising Hammer 232

LDRLB

SEPTEMBER 12, 2012

When I was a CEO, I managed to squirrel away a “rainy day” fund for nasty business blips. I think there is a case to be made when a campaign isn’t working – it is better to stop that advertising, stop putting good media money into bad creative and start working on something better. At best, they are managers.

Short-term 161

Short-term Long-term Budgeting Hammer 161

Harvard Business Review

MARCH 25, 2011

The daily deal industry, still dominated by Groupon, is in the midst of rapid-fire innovation, presenting new opportunities — and some significant risks — for merchants. But merchants should be cautious and skeptical about these innovations. Dholakia is the William S. Mackey, Jr. and Verne F.

Innovation 15

Innovation Hammer Maslow Discount 15

The Horizons Tracker

FEBRUARY 5, 2020

It’s an argument that Haas Business School’s Henry Chesborough wholly agrees with, and outlines the case for a more open way of innovating as the solution to this productivity paradox in his latest book, Open Innovation Results. Innovation dissemination , which is the movement of these ideas and technologies into mainstream usage.

Innovation 102

Innovation Productivity Products Technology 102

Harvard Business Review

APRIL 7, 2016

According to the Society for Human Resource Management (SHRM), late 2015 was the most difficult hiring period in four years. Following are three such innovative approaches for connecting with top talent. Don’t keep relying on the same old social media platforms. Well, not necessarily. So venture out.

Marketing 8

Marketing Strategy Hammer Media 8

Harvard Business Review

AUGUST 28, 2017

With the AI field recently picking up its pace of innovation after the decades-long “AI winter,” technical expertise and capabilities are in short supply. In many cases, the change-management challenges of incorporating AI into employee processes and decision making far outweigh technical AI implementation challenges.

Survey 11

Survey Execution First-mover Advantage Technology 11

Harvard Business Review

FEBRUARY 13, 2013

Why merely manage the channel when you can start filling it? Even very talented people (the Weinstein brothers or Bonnie Hammer, for instance) make mistakes. As HBO CEO Richard Piepler explained during the Harvard Business School Entertainment and Media Summit , it's important to give talent creative freedom. Think of the power!

Hammer 8

Hammer Creativity Learning-by-Doing Industry 8