What Not to Do When Business Sours
In the CEO Afterlife
SEPTEMBER 3, 2012
Using the coffee business as an example, a spike in coffee futures because of a frost in Brazil is going to raise the consumer price of coffee and reduce demand. It may seem so at the time, but a price squeeze from oversupply and weaker demand is not game-changing stuff. As difficult as the situation seems, don’t panic. This is panic.
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