Strategy Driven

SEPTEMBER 14, 2020

If you lack the skill set to tackle digital marketing and sales tasks, it’s important to remember that a tool that is easy to use doesn’t make you an expert. Just as anybody can use a hammer, only trained professionals can build a house. The same principle applies to your digital strategy. You can’t track everything.

Tools 132

Tools Outsourcing Marketing Content 132

In the CEO Afterlife

AUGUST 7, 2011

I’ve also written a historical novel, although I’m still trying to find a publisher who isn’t afraid to invest in a newbie, grey-haired writer in a market going through drastic change. Warren Staley (Cargill) supports Habitat for Humanity with a hammer, a saw and a wallet. Afterlife: Fortune Magazine Contributor, Wannabe Novelist.

CEO 100

CEO Golden Parachute Welch Human Resources 100

N2Growth Blog

JULY 19, 2011

By Mike Myatt , Chief Strategy Officer, N2growth. “ Addiction Marketing &# is a phrase I started using a few years back while waiting in line for my drink at Starbucks. What Starbucks has done better than many other addictive marketers is that they also make it cool and trendy to succumb to your addiction.

Marketing 310

Marketing Tactics Brand Ethics 310

In the CEO Afterlife

JUNE 6, 2011

by John • June 6, 2011 • Leadership , Marketing , Strategy • 2 Comments. Last week, legendary brand positioning expert Al Ries weighed in on Starbucks reported desire to move away from its powerful ‘specialist’ strategy. Al thinks the stock market is pressuring the company for more top-line growth.

Ries 122

Ries Brand Hammer Marketing Strategy 122

Harvard Business Review

MARCH 20, 2017

Home Run Media, a media agency that helped its clients plan and carry out their marketing strategies, had been operating for more than a decade when a key client in the fantasy sports industry began to grow rapidly, thanks in part to Home Run’s work and to a healthy dose of venture capital that was fueling its growth.

Media 9

Media Hammer Software Company 9

Harvard Business Review

SEPTEMBER 15, 2016

The first half of the ad hammers this home by saying: “Illegal immigrants convicted of committing crimes get to stay, collecting social security benefits—skipping the line.” In a series of conversations leading up to the U.S.

Advertising 8

Advertising Hammer PR Sharpe 8