Strategy Driven

MARCH 21, 2011

Hershman and Dr. Michael Hammer. The modern corporation that has evolved as a result consists of many specialized functional departments, such as sales, engineering, marketing, manufacturing, operations, and finance. Hershman is the Chief Executive Officer of Hammer and Company. About the Authors. All rights reserved.

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Strategy Driven

AUGUST 8, 2012

In order to move to Stage 3, the team must hammer out the performance standards and commitment to achieving them. If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter. In the process of development, teams most often get stuck in Stage 2.

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Team BHAG Hammer Customer Loyalty 58

Strategy Driven

AUGUST 1, 2012

Performance standards hammered out. If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter. A lot of internal strife and no sense of mutual accountability. Task driven but a lot of individual agendas. Focus on customers.

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Team BHAG Hammer Open-book 64

Strategy Driven

APRIL 22, 2011

A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative. But if your employees take a risk and fail, and you come down on them like a hammer, guess what? In my book, I recount an incident that took place at a famous, fast-growing technology company. All rights reserved.

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Strategy Driven

FEBRUARY 9, 2015

Big companies hammer their entire workforce to make certain that their customer satisfaction scores are high or higher, when they could be (should be) creating an internal training program that begins with the word wow, and progresses upward from there. ! Return on using voice-of-customer in YouTube, blog, and Facebook video posts.

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ROI Customer Loyalty Airlines Loyalty 50

Strategy Driven

JUNE 25, 2012

BIGGER REALITY: If companies like Halliburton are able to sell hammers to the government for $6,000, somehow you should be able to get your price if you are within a few points or dollars of your competition. .’ REALITY: ‘The customer only buys price’ is an excuse propagated by weak and lazy salespeople. All rights reserved.

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