Strategy Driven

SEPTEMBER 14, 2020

Outsourcing may appear as a less cost-effective solution, but it is likely to drive more satisfying outcomes than any automated or smart tech tool. If you lack the skill set to tackle digital marketing and sales tasks, it’s important to remember that a tool that is easy to use doesn’t make you an expert. You can’t track everything.

Tools 132

Tools Outsourcing Marketing Content 132

Strategy Driven

OCTOBER 14, 2015

Sales, marketing automation, and the new telemarketing field, ignore the change management aspect of what buyers must accomplish and instead focus on figuring out how and what and to whom to pitch their solution. We are holding a hammer, waiting for the time when they are ready with a nail. Let me back track a bit.

Influence 50

Influence Management Telemarketing Hammer 50

Harvard Business Review

APRIL 27, 2015

Likewise, no matter how slick your company’s online idea market, it won’t yield many high-value ideas if your associates haven’t been taught to think like innovators. In our experience, it can take several months for a company to hammer out its defini­tion of innovation. This definition may seem somewhat generic.

Innovation 8

Innovation Company Engineering Supply Chain 8