In the CEO Afterlife

JUNE 6, 2011

Last week, legendary brand positioning expert Al Ries weighed in on Starbucks reported desire to move away from its powerful ‘specialist’ strategy. Hammered by Wall Street in 2008, the stock has finally crawled back to its 2006 highs. The Tragic Fall from Specialist to Generalist: Starbucks, the Latest Victim. Share it: Tweet.

Ries 122

Ries Brand Hammer Marketing Strategy 122

Women on Business

AUGUST 1, 2012

Guest Post by Laura Ries (learn more about Laura at the end of this article): Talk about “having it all.” After graduation, when I was looking for a job, I approached the man who wrote the marketing bible, Positioning: The Battle for Your Mind. She is President of Ries & Ries based in Atlanta, GA.

Ries 233

Ries Brand Career Hammer 233

Harvard Business Review

APRIL 27, 2015

In our experience, it can take several months for a company to hammer out its defini­tion of innovation. differ­ent risk cate­go­ries (incremental improvements versus speculative ventures); and differ­ent time horizons.

Innovation 8

Innovation Company Engineering Supply Chain 8