The Practical Leader

NOVEMBER 16, 2022

In a Working Knowledge post, Harvard Business School professor Emeritus, James Heskett, raises a vital question, Can We Train for Trust? It can get complex; here’s a few keys that stand out: Internal cultureand leadership brand must align with the external brand — despite how marketing might try to position the company.

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Heskett Cooper Brand Reputation 117

Skip Prichard

JUNE 22, 2020

James Heskett and John Kotter found that organizations with strong corporate cultures realized over eleven years revenue growth of 682 percent, employment growth of 282 percent and stock price growth of 901 percent. Companies with a healthy culture gain a positive reputation, not only among employees, but also with customers and the market.

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How To Middle Management Reputation Short-term 112

Tony Mayo

MARCH 10, 2010

I hope your salespeople and customer service reps are gleaning more from customer interactions than orders–and are sharing that intelligence with management. Similarly, Hart, Heskett, and Sasser (1990) suggest that those with memories of poor service tell approximately 11 people while those with pleasant recollections tell only six.

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Mayo Execution Executive Coaching How To 158

Harvard Business Review

NOVEMBER 26, 2012

The article, written by a leading group of service management thinkers (Jim Heskett, Tom Jones, Gary Loveman, Earl Sasser, and Len Schlesinger) is a great example of both the power a management idea can have, and how much work is required for an idea to become reality.

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Retail Heskett Franchising COO 8