The Practical Leader

NOVEMBER 16, 2022

In a Working Knowledge post, Harvard Business School professor Emeritus, James Heskett, raises a vital question, Can We Train for Trust? It can get complex; here’s a few keys that stand out: Internal cultureand leadership brand must align with the external brand — despite how marketing might try to position the company.

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Heskett Cooper Brand Reputation 117

Skip Prichard

JUNE 22, 2020

James Heskett and John Kotter found that organizations with strong corporate cultures realized over eleven years revenue growth of 682 percent, employment growth of 282 percent and stock price growth of 901 percent. Companies with a healthy culture gain a positive reputation, not only among employees, but also with customers and the market.

How To 110

How To Middle Management Reputation Short-term 110

Tony Mayo

MARCH 10, 2010

Steps to Organizing a Customer Listening Session Be explicit about the corporate goals the listening session is meant to support, e.g., growth, margin, line expansion, service offerings, locations, market positioning, etc. Does something here remind you of your favorite quote? Add it as a comment. Get each new post by email.

Mayo 158

Mayo Execution Executive Coaching How To 158

Harvard Business Review

NOVEMBER 26, 2012

The article, written by a leading group of service management thinkers (Jim Heskett, Tom Jones, Gary Loveman, Earl Sasser, and Len Schlesinger) is a great example of both the power a management idea can have, and how much work is required for an idea to become reality.

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Retail Heskett Franchising COO 8