Focus Group Heskett Marketing Training 
Tony Mayo
MARCH 10, 2010
Steps to Organizing a Customer Listening Session Be explicit about the corporate goals the listening session is meant to support, e.g., growth, margin, line expansion, service offerings, locations, market positioning, etc. A focus group is not a survey. Does something here remind you of your favorite quote? Add it as a comment.
Skip Prichard
JUNE 22, 2020
James Heskett and John Kotter found that organizations with strong corporate cultures realized over eleven years revenue growth of 682 percent, employment growth of 282 percent and stock price growth of 901 percent. Companies with a healthy culture gain a positive reputation, not only among employees, but also with customers and the market.
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