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Wilde

The Internet of Things Is Changing How We Manage Customer Relationships

Harvard Business Review

JUNE 5, 2015

.” Today, CRM pervades the way many companies track and measure how they interact with other organizations, across many departments: marketing, sales, customer service, support, and others. The Future of Operations. Insight Center. Sponsored by GE Corporate. The technologies and trends shaping tomorrow’s businesses.

CRM

CRM Management Taylorism Taylor

Use Your Customers as Ethnographers

Harvard Business Review

AUGUST 17, 2015

Product and package designers can see how people open, store, and use their purchases “in the wild.” Marketers and innovation specialists can immerse themselves in the sights, sounds, and emotions of consumers’ daily lives, surfacing opportunities to make their products and services more emotionally resonant and durable.

Document

Document Marketing Learning-by-Doing Travel

Leadership Digital

The Internet of Things Is Changing How We Manage Customer Relationships

Use Your Customers as Ethnographers

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