Remove Human Needs Remove Human Resources Remove Innovation Remove Motivation
article thumbnail

The CEO as Chief Brand Custodian | In the CEO Afterlife

In the CEO Afterlife

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Wouldn’t you expect more innovation? Human Resources. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. Main menu Home.

Brand 168
article thumbnail

Navigator Newsletter #180

Chart Your Course

By hiring the right people, they reduce turnover, training costs and insure their team of Zapponians stay motivated and passionate about what they do. According to their human resource department, it is harder to get a job at Zappos than to be accepted at Harvard Business School. 7) Retain your top people. Instant download.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Brand Surgery ? excerpts from my Marketing Magazine article | In.

In the CEO Afterlife

The role has been relegated to middle managers who are brand custodians, not leaders in innovation. Through no fault of their own, they either lack the experience, the clout or the motivation to drive innovation into the brands they manage. Human Resources. Afterlife: Fortune Magazine Contributor, Wannabe Novelist.

Magazine 100
article thumbnail

What Makes ABSOLUT, Absolute? | In the CEO Afterlife

In the CEO Afterlife

I’m certain also, that on the emotional side, the concept has motivated brilliant creative people to find other breakthrough avenues of execution within the confines of the brand’s advertising tenets. Great observation – that it's creativity and innovation in the business plan that matters, less so the advertising.

CEO 100