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In the CEO Afterlife
DECEMBER 11, 2011
by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. New vacuum-packing technology drove sales and coffee-roasting advancements cut costs by 15%. Nabob Coffee’s market share accelerated to 25% and national leadership as arch rival Maxwell House worked to catch up.
In the CEO Afterlife
MARCH 14, 2011
by John • March 15, 2011 • Life , Marketing • 2 Comments. I’m scared of technology. And when I left the corporate world, I figured to live out my golden years without technology. Of course, this transfusion in no way rectifies my technology phobia. Human Resources. Leadership. Share it: Tweet.
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In the CEO Afterlife
AUGUST 29, 2011
Clout as Strategy and Why Companies Won’t Admit It. by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. What is the definition of strategy? Strategy is a plan of action designed to achieve a defined goal. Human Resources. In the CEO Afterlife.
In the CEO Afterlife
JULY 10, 2011
And although our business leaders may have the “will” to transform their companies, the “way” is continually blocked by inefficiencies, higher costs and unacceptable returns on the investment in technology. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. Search My Site.
In the CEO Afterlife
OCTOBER 17, 2011
by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. With the exception of niche, specialty, and technology markets, I see little evidence of this.
In the CEO Afterlife
FEBRUARY 10, 2011
I suppose this is partially as a technology executive, I think in startups and technology. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches.
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