In the CEO Afterlife

MARCH 14, 2011

by John • March 15, 2011 • Life , Marketing • 2 Comments. I’m scared of technology. And when I left the corporate world, I figured to live out my golden years without technology. Of course, this transfusion in no way rectifies my technology phobia. Human Resources. Leadership. Share it: Tweet.

CEO 112

CEO Brand Technology Human Resources 112

Women on Business

JANUARY 11, 2011

Red Zone Marketing’s “Why”: We focus our efforts on finding simple, common sense and inexpensive alternatives to creating growth in a business. We are committed to designing smart marketing strategies – not the flashiest or most complex. It help to get right decision and preparing future business and marketing strategies.

Press Release 167

Press Release Discount PR Marketing Strategy 167

In the CEO Afterlife

AUGUST 29, 2011

Clout as Strategy and Why Companies Won’t Admit It. by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. What is the definition of strategy? Strategy is a plan of action designed to achieve a defined goal. Human Resources. In the CEO Afterlife.

Strategy 131

Strategy CEO Company Competitive Advantage 131

In the CEO Afterlife

MARCH 1, 2016

Thirty-five years ago at a ceremony in Vancouver, BC, I accepted AMA’s Marketer-of-the-Year Award on behalf of Nabob Foods. This company earned that honor by re-staging a tired coffee brand with innovative packing technology and breakthrough advertising.

Brand 100

Brand Competitive Advantage Marketing Strategy CEO 100

In the CEO Afterlife

JULY 10, 2011

And although our business leaders may have the “will” to transform their companies, the “way” is continually blocked by inefficiencies, higher costs and unacceptable returns on the investment in technology. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. Search My Site.

CEO 112

CEO Productivity Products Company 112

Marshall Goldsmith

FEBRUARY 8, 2018

Authority on new technology and communication. Telisa Yancy – Chief Marketing Officer at American Family Insurance. Deborah Borg – Chief Human Resources & Communications Officer, Bunge Limited. Sean McGrath – Human Resources Vice-President World Bank Group. Strategy to Execution Advisors.

Executive Coaching 70

Executive Coaching CEO Magazine Banking 70

In the CEO Afterlife

SEPTEMBER 8, 2015

Thanks to technology, we have access to an endless source of data at our fingertips, at any place and at any time we choose. Technology gives us more and more data, but analyzing and understanding ‘more and more’ is arduous and time consuming. Now, I don’t want anyone to think that I don’t value information technology.

Power 100

Power Competitive Advantage Airlines Information 100

Women on Business

JANUARY 15, 2011

Join The Whale Hunters group on LinkedIn for more discussions about how to be successful selling to big companies in a tough market. Planning Your Marketing Strategy Quickly and Effectively It doesn’t matter whether you work for a large Fortune.

Price 133

Price Press Release Discount PR 133

Rapid BI

MARCH 21, 2013

As we move into a world where “social” is put on every HR and marketing strategy, much like “i” has been put on technology, are we at a risk of over complicating and confusing people. We are in the early hours of a new revolution, and I fear that many people are using what they [.].

Media 46

Media Marketing Strategy Technology Marketing 46

In the CEO Afterlife

MARCH 19, 2012

I also made the point that the 21 st century CEOs will not allow the changing business, social, economic or technological environments to negatively impact the performance of their enterprise. These leaders will find a way to drive through the challenges with strategies that are right for their business and their customers.

CEO 204

CEO Competitive Advantage Teamwork Marketing 204

In the CEO Afterlife

MAY 6, 2012

Johnson had launched Apple’s retail strategy and was the man behind the aggressive store expansion a decade ago. Right away, he replaced the chief operating officer, chief marketing officer, chief technology officer and chief talent officer.

Chief Operating Officer 202

Chief Operating Officer Chief Technology Officer CEO Innovation 202

Women on Business

DECEMBER 17, 2010

Maximize Productivity Using Social Media In this day and age, there are so many different.

Media 198

Media Press Release Discount PR 198

In the CEO Afterlife

DECEMBER 29, 2013

For the sake of brevity, I’ll list just five similarities between HR and brand marketing. HR’s product is the corporation’s human resource , the people required to build the product, produce it, sell it, ship it, invoice it and service it. What does this have to do with HR? Everything. Wal-Mart promises low prices, every day.

Marketing 173

Marketing Human Capital Human Resources Brand 173

In the CEO Afterlife

AUGUST 6, 2013

With the exception of niche, specialty, and some consumer technology markets, I see less and less of this in big business. I am making the case for CMOs and CEOs to recognize the necessity of their own direct and passionate involvement as chief brand custodians. This top management ethic is essential to brand resilience.

Brand 260

Brand P&L Human Resources Brand Management 260

Harvard Business Review

JULY 10, 2012

Two decades ago, organizations were designed around stand-alone business units, so all managers had to understand finance, technology, manufacturing, sales, marketing, strategy, human resources, and more. At one time general managers were at the center of the action.

Management 13

Management P&L Incubator Finance 13

In the CEO Afterlife

OCTOBER 17, 2011

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. With the exception of niche, specialty, and technology markets, I see little evidence of this.

Brand 168

Brand CEO Stage-Gate SWOT 168

In the CEO Afterlife

NOVEMBER 4, 2012

Time moved on, and during the nineties technology overran, and transformed the creative industry like it did most others. Our technology whizzes along at the velocity of a speeding electron, and our poor overtaxed neurons struggle to keep up. But here’s the thing. The Overnight Test only works if you can afford to wait overnight.

Advertising 265

Advertising Creativity Industry Bottom-up 265

Strategy Driven

AUGUST 3, 2012

Branch 2: Environmental, safety, IT systems design and computer software, training for computers and technology, architecture, engineering and legal. Human resource administration, employee testing, behavioral research, executive search, talent pools, reorganizations, downsizing, executive outplacement, labor issues and negotiating.

Review 57

Review Company Strategic Planning Industry 57

In the CEO Afterlife

FEBRUARY 10, 2011

I suppose this is partially as a technology executive, I think in startups and technology. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. It is much harder than the corporate world! In my frustration, I am starting a new publishing company (www.newlibri.com).

Brand 100

Brand CEO Open-book Magazine 100