Remove Human Resources Remove Innovation Remove Press Release Remove Report
article thumbnail

Cast the Net Wide – Make the Most of Your Promotional Time and.

Women on Business

Discover the reporters in your area and profession. Include a press release approach both to business planning and communication. Then, use the press release to stay in touch with media contacts, from local newspapers to alumni associations to membership publications. Cultivate the local media.

article thumbnail

How to Actually Put Your Marketing Data to Use

Harvard Business Review

Because of this, close to 60 percent of all competitive intelligence professionals report to marketing. It also began innovating new services offerings to diversify its portfolio. ” But as marketers know, marketing is no longer about advertising or press releases alone. Dave Wheeler FOR HBR.