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Brand Surgery ? excerpts from my Marketing Magazine article | In.

In the CEO Afterlife

Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. The blemish is the abdication of strategic attention by the organization’s most senior marketing executives to the enhancement of brand equity.

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New to International Real Estate? Real Estate Attorney Explains How to Navigate These Markets

CEO Insider

Real Estate Attorney Explains How to Navigate These Markets appeared first on CEOWORLD magazine. Copyright The CEOWORLD magazine Limited 2021. I would like to focus on three key differences for investing in New York City real estate when compared to cities such […]. The post New to International Real Estate?

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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing?

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Celebrating 10 Powerful HR Leaders

HR Digest

It’s no coincidence that CEOs know they depend on their company’s human resources to achieve success. Their success is the result of an unwavering leadership acumen in the face of a hyper-competitive market. Melissa Howell, Senior Vice President, Global Human Resources, Kellogg Company. Patricia L.

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The Paradox of Two Guitar Companies | In the CEO Afterlife

In the CEO Afterlife

Afterlife: Fortune Magazine Contributor, Wannabe Novelist. Human Resources. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. link] #branding #marketing #advertising #design Follow Me on Twitter. Search My Site. Search for: Categories. Leadership.

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The ?M? Word: A Company's Most Underrated Intangible | In the CEO.

In the CEO Afterlife

by John • November 30, 2011 • Human Resources , Leadership , Life , Marketing , Strategy • 0 Comments. But unlike finite measurements such as sales, market share, profit, stock price or market cap, momentum remains an intangible – a powerful one. Market share was responding but not profit.

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Market(ing) Meltdown: Don't Worry, Be Happy | In the CEO Afterlife

In the CEO Afterlife

Market(ing) Meltdown: Don’t Worry, Be Happy. by John • August 9, 2011 • Life , Marketing • 0 Comments. I’m going to admit at the outset that I’m not a stock market expert. In fact, I pay little attention to the daily moves of the market or the individual stocks in my portfolio. That is a marketing problem.

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