Remove Human Resources Remove Management Remove Marketing Mix Remove Media
article thumbnail

The Importance of Testing in an E-marketing Campaign

Women on Business

By testing your marketing campaign, you gain more time, money and experience for future projects. Related posts: The Marketing Mix Made Easy to Understand and Use While creating your annual marketing plan, using a combination of. Has Email Marketing Become Obsolete?

Marketing 162
article thumbnail

How are you doing on price? :: Women on Business

Women on Business

This little book offers 57 ways to manage your fee structure to your advantage. Planning Your Marketing Strategy Quickly and Effectively It doesn’t matter whether you work for a large Fortune. The Marketing Mix Made Easy to Understand and Use While creating your annual marketing plan, using a combination of.

Price 133
article thumbnail

A Refresher on Marketing ROI

Harvard Business Review

Companies spend a lot on marketing communications. In fact, global spending on media is expected to reach $2.1 And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those questions. Comparing marketing efficiency with competitors. Juan Díaz-Faes for HBR. trillion in 2014.

ROI 8